Thoughtful preparation. Smart pricing. A personal approach.
Selling a home in Boston, with more than 30 years of experience behind every step.
Why sellers choose Juan Murray to represent their home
Juan Murray and his dedicated team help Greater Boston homeowners get top dollar through data-backed pricing, hands-on prep, and a structured marketing rollout.
Complicated sale? HOA issues, building assessments, and tight timelines are part of the job.
Real Estate, Simplified.
Success stories
I had known Juan prior to retaining him as our agent and anticipated a comprehensive, well thought out, sales strategy that fit my and my wife's desires and goals. I was right. While I want to say it was our great preparation that made the process go so smoothly, I think the advice and hand-holding Juan provided and the behind-the-scenes work he did was what actually made our experience exactly what we had hoped for. He also had a great support team that advised us on staging the house and did minor maintenance and clean-up work.
Pricing
Priced smartly and competitively
The right price draws the most buyers in the first weeks, and the first weeks matter most. Juan sets it with two views side by side.
The automated estimate
Online valuations give a quick range from public records and algorithms. They are a starting point, but they cannot see condition, layout or what is selling right now.
Juan's comparative analysis
Closed MLS PIN sales nearby, compared home by home and adjusted for condition, layout, parking, outdoor space and timing. Price per square foot alone misses most of what buyers pay for.
Juan walks the seller through the pros and cons of each price point, including how buyers search in price brackets, and checks every option against the seller's net proceeds. Once the home is listed, the price is reviewed with the seller against the showing feedback and online activity in the Beacon report. The neighborhood pages show the closed-sale figures behind the analysis.
Preparation
Prepare. Style. Stage.
A home makes its first impression online, and its second at the front door. Juan walks the home with the seller and recommends the improvements that are worth their cost: repairs a buyer's inspector would flag, paint, lighting, curb appeal and the flow from room to room. Improvements that would not pay back are left to the price.
Then the home is styled or staged so it photographs well and shows well in person, with Juan's network of stagers, painters and contractors doing the work. The Massachusetts paperwork is lined up at the same time: the smoke and carbon monoxide certificate, a 6(d) certificate for condominiums and the lead paint notification for homes built before 1978.
Marketing
A storyline for every home
Whether it is a condominium, a single-family home or a multi-family building, the marketing is built around what makes that home different, not a template.
- Professional photography and a video tour of the prepared, styled home
- Open houses and a dedicated property website
- A series of email campaigns that tells the home's story to buyers and agents
- Targeted social media advertising
- MLS PIN, with syndication to Zillow, Homes.com, Realtor.com, Redfin and RE/MAX
- The RE/MAX network and Juan's referral partners across the country
Interest is followed up personally. Juan contacts the buyers and agents who respond while the listing is fresh, rather than waiting for them to call.
Concierge service
Leave the keys. Juan takes care of the rest.
For sellers who have already moved, live out of town, are settling an estate or simply do not have the time, Juan manages the preparation from start to finish. Costs are discussed openly and the terms are agreed with each seller before any work begins; then Juan does the coordinating.
- A walkthrough and a written preparation plan with estimated costs
- Cleaners, painters, contractors, landscapers and stagers scheduled and supervised by Juan
- Progress updates with photos, and each completed step logged in the seller's Beacon report, so the seller sees the work without being there
- Access handled for photography, showings, the home inspection and the appraisal
Seller reporting
Always know where your sale stands
Every listing comes with a Beacon report: a private, live page that shows the seller what is happening on the sale, from the first social post to the closing. Juan uses it to review the activity and the price with the seller, so decisions are made from the same facts.
How buyers are finding the home
Views and saves on Zillow, Homes.com, Realtor.com, Redfin, RE/MAX and Juan's own site.
Social reach
Each Instagram, Facebook and YouTube campaign, with its reach and engagement.
Every showing, with the feedback
Showings scheduled through ShowingTime and what buyers and their agents said.
Where the price sits
The home against nearby active listings, homes under agreement and recent sales.
The work behind the sale
A dated log of every completed step, from photography and syndication to open houses and price reviews.
See a real Beacon report ›From Juan's sold listing at 22 Blue Jay Circle, Mattapan.
Every home Juan listed since late 2024 sold.
- Homes listed since October 2024
- 25
- Resale homes: median sale vs original asking price
- 100%
- Resale homes sold above list price
- 67%
- All Boston sales: 29%
- Resale homes: median days on market
- 25
- All Boston sales: 28
Juan Murray's listings in MLS Property Information Network (MLS PIN), via Repliers, November 2024 through October 2026. Resale figures exclude 16 new-construction sales. Past results do not predict the outcome of any sale. See past transactions ›
Common questions
How much does it cost to sell a house in Massachusetts?
The main costs are the real estate commission, which is negotiable and set in the listing agreement, any buyer agent compensation the seller agrees to, and the Massachusetts deed excise tax of $4.56 per $1,000 of the sale price in Boston and most of the state. Add the seller's closing attorney fee, the mortgage payoff, and smaller items such as the smoke and carbon monoxide certificate and, for a condominium, the 6(d) certificate. A net proceeds estimate puts all of these against a likely sale price before the home is listed.
How long does it take to sell a house in Massachusetts?
Time on the market depends on the neighborhood, the price and the season; the neighborhood pages show recent days on market from closed MLS PIN sales. Once an offer is accepted, the Massachusetts timeline is fairly standard: the Purchase and Sale Agreement is usually signed within about two weeks of the Offer to Purchase, and closing typically follows 30 to 60 days after the offer.
Should I make repairs before selling or sell as is?
It depends on what a buyer's inspector would flag and what buyers in that market respond to. Juan walks the home with the seller and separates the work that tends to be worth its cost, such as repairs, paint, lighting and curb appeal, from projects that would not pay back, which are left to the price. Selling as is can make sense when time or budget is tight; the price then reflects the work a buyer will take on.